On his Instagram, however, Gutierrez talks about more than just makeup, touching on issues relevant to the gay community. Having been a brand ambassador for Maybelline, he has started a makeup line called Lunar Beauty. Like James Charles, Manny is known for being fearless. The biggest thing that sets James Charles apart is his ability to exude confidence while not taking himself too seriously. His Instagram account features a lot of makeup done in vibrant colors: among his specialties is eye shadow done in different colors on each eye. Sometimes controversial and often imitated, James Charles was the first male spokesmodel for CoverGirl. She has also worked as a celebrity makeup artist and stylist for Revlon. After college, she started a beauty blog, which then developed into an Instagram account and makeup line. She is also known for her exotic beauty, derived from her Iraqi heritage. Rather, she is a makeup artist and blogger, positioning her as a subject matter expert. Huda didn’t start out as JUST an Instagrammer. There’s a lot to learn from top influencers about how to be successful. Add to this the role of personal preferences, and you have lots of room for differences, from makeup tutorials, to hair tutorials, skincare, and more. In addition, different skin and hair types, as well as diverse coloring, influence what beauty products do well on which people. People of all cultures have different ideas about what is beautiful. The beauty industry as a whole is very diverse. Cameron Dallas (23.8 million followers).Charli d'Amelio (47.7 million followers).Carlinhos Maia (24.7 million followers).Rosanna Pansino (4.3 million followers).Barbara Palvin (17.4 million followers).Julia Berolzheimer (1.3 million followers).Mariano di Vaio (6.8 million followers).Chiara Ferragni (27.5 million followers).Manny Gutierrez (4.0 million followers). ![]() And if your favorite influencer is missing, please drop a comment below! Thanks! Now, let’s take a look at some of these influencers. So these influencers engage their audience in quite specific ways and this will be the topic of a separate blog post sometime in the future… All forms of marketing and business education are popular but separate types of content. There are also no top business influencers from Instagram in this list. I am focused on those influencers who primarily derive their influence from social media channels, and not traditional media, although many have now become bonafide media celebrities. If you look at many lists of top influencers, they will include famous sports athletes, musicians, or television and media personalities, such as: Note that these top Instagram influencers are not traditional celebrities. There can never be one definitive list of top Instagram influencers, so I focused on those that seem to be picked up more often for an influencer marketing campaign than others in the media or blogosphere, as well as those that I know from word of mouth in marketing circles. For both sides, Instagram’s mega influencers are great role models in the marketing industry in this Age of Influence. Likewise, influencers can learn how to be better at what they do. Marketers can use this information to help them decide which less-famous influencers are likely to have a big impact. In fact, careful study helps reveal why they are so successful. Fortunately, both marketers and influencers alike can learn from the big names among social media influencers. There’s no question that being an influencer can be very competitive, especially in popular niches. So who exactly are the top Instagram influencers today? And what can we learn from them?
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